The new additions come hot on the heels of Yummly’s June 22nd launch and are designed to enhance its feature-rich recipe search platform that delivers a simplified intuitive recipe search, and a vastly improved user experience for cooking enthusiasts around the globe.

Yummly’s New Features Include:

• Share Recipes via Email: Easy-to-use email button makes sharing recipes with friends and family easy for anyone — even those that aren’t social media or tech savvy.
• Culinary Inspiration Delivered Right to Your Inbox: Registered users can now receive customized weekly e-newsletters with delicious recipe recommendations tailored specifically to their tastes.
• What’s Hot and What’s Not: New recipe trending search feature allows users to discover what recipes are most popular on Yummly or highly rated by other users.

For more on Yummly’s new recipe emailing feature, visit: http://blog.yummly.com/blog/2010/07/new-feature-email-your-recipes/. To start cooking with Yummly and explore the possibilities, visit www.yummly.com.

About Yummly
Founded in 2009 by foodies on a mission to invent a better way to find, modify, share and store recipes, Yummly.com is the world’s first semantic search platform for food and a premier destination for cooking enthusiasts of all skill levels. Empowering individuals to discover recipes based on their personal tastes and preferences, Yummly offers more than 500,000 of the most popular recipes aggregated from leading cooking sites and all over the web.

Find out what’s cooking at Yummly: visit the Yummly blog blog.yummly.com, connect on Facebook www.facebook.com/yummly, or follow on Twitter www.twitter.com/yummly.
Yummly, FoodFinder and TasteBuds are trademarks of Yummly Inc. and may be registered in some jurisdictions. All other trade names or trademarks used herein are recognized to be the property of their respective owners. All rights reserved.

REDWOOD CITY, CA–(Marketwire – June 22, 2010) –  First there was Netflix for movies, then came Pandora for music. Now Yummly, the company that is pioneering semantic food search, is applying a similar methodology to recipes. Less than two months after it quietly introduced its public beta, the company today announced the official launch of Yummly.com, unveiling an enhanced interface and feature set that make the user experience richer and more social. The company will be rolling out additional features and enhancements to its cooking platform over the next few weeks. Yummly also revealed that its growing database now offers 500,000 recipes, aggregated from leading recipe sites and all over the web — all of which are searchable by ingredient, diet, allergy, nutrition, price, cuisine, time, taste, meal courses and sources. Yummly is emerging as the premier online destination for the more than 200 million cooking enthusiasts in America today.

“In the past six years alone, food has consistently remained among the three leading consumer search categories year over year, ahead of travel, real estate and shopping,” said Bruce Shaw, a Yummly investor and President of The Harvard Common Press, one of the nation’s premier publishers of cookbooks. “As more content moves online, Yummly offers a unique and intelligent approach torecipe search that will bring great value to consumers and offer significant business potential for traditional content producers. With over half of American households cooking at home more frequently, Yummly is a much-needed tool in any cooking enthusiast’s kitchen. It’s what online recipe search has been lacking for quite some time.”

An Intelligent Way to Interact With Food
Founded in 2009 by internet startup veteran David Feller, whose resume includes key executive positions at Half.com, StumbleUpon and eBay, Yummly is the first website to apply algorithms and semantic search to recipes. It uniquely ‘understands’ food on a variety of levels (taste, ingredient, dietary appropriateness, potential allergens, etc.) and ‘learns’ about users based on their likes and dislikes, developing a deeper understanding each time they use it. This enables Yummly to make personalized recipe suggestions containing only those foods the user want.

“We started by solving the problem of how people decide what to eat, so it works for anyone, regardless of whether they prefer specific ingredients, need something quick and easy, are trying to find nutritious and affordable meals, or just looking to be inspired.” said David Feller, Founder and CEO of Yummly. ”That’s the beauty of Yummly: there’s something there for everyone.”

More Than Just Another Cooking Website
Designed with simplicity and usability in mind, Yummly marries high tech with common sense to provide a vastly improved user experience over other cooking sites. The result is a platform that’s fun and easy to navigate for cooks of every skill level, and makes discovering and customizing recipes a snap.

“I’m always on the lookout for great recipe sources to share with my readers. Yummly.com gets to know what you like, easily expanding any cook’s repertoire,” said former chef, Jennifer Segal, a mother of two and author of OnceUponaChef.com, a popular food blog named one of Saveur Magazine’s ‘Sites We Love.’ “For families that have food allergies or picky eaters to consider, like mine, Yummly is an answer to our prayers. And I love Yummly’s social networking component: TasteBuds. It’s like Facebook for foodies.”

Some of the new features and enhancements coming to the Yummly food platform include:

• Improved FoodFinder: provides search by a variety of methods, including ingredient, diet, allergy, nutrition, price, cuisine, time, taste, course and source. The FoodFinder even understands dietary preferences, including gluten-free, vegan, vegetarian, pescetarian, and many more.
• Edit Recipes: edit and save any recipe with ingredient substitutions and adjustments based on your preferences — nutrition statistics automatically recalculate to reflect changes.
• Meet Your ‘TasteBuds’: Yummly’s built-in social networking feature, TasteBuds, now provides expanded navigation capabilities, allowing users to interact, share recipes, and friend one another to build a social community based on a shared passion for cooking.
• Enhanced Recommendations: get more delicious, taste-specific recommendations based on your interaction with recipes on the site.
• Facebook Integration: helps users to find and invite their friends on Facebook to become a TasteBud and share recipes.
• Universal Recipe Box: drawing from its massive database of more than 500,000 recipes gathered from today’s leading cooking websites, popular cookbooks and best chefs, Yummly has something for everyone. Users can now import favorite recipes from other websites and save them in their Yummly recipe box.
• Video Tutorials: offering helpful instruction in a tasteful and concise video format and contextually integrated into recipes, Yummly educates users on how to perform the cooking and food preparation techniques called for in recipes.

Key technology features of Yummly include:

• Custom Built Food Processer: proprietary technology gives Yummly the unique ability to look at food and recipes, and ‘understand’ them.
• Real-time Nutritional Calculator: Yummly calculates individual nutritional statistics based on the ingredients and quantities called for in a recipe, allowing it to automatically recalculate and update the statistics in real-time when a substitution is made.
• Semantic Search: improves recipe search accuracy over other recipe sites by understanding a user’s food intent and contextual meaning, ultimately generating more relevant results.
• Predictive Intelligence: ‘learns’ what users like to eat to offer them customized, taste-specific recommendations based on their preferences.

“Building software that can surprise and delight your user is really hard to do, but it’s critical for developing a breakthrough company,” said Brad O’Neill, a Yummly investor and CEO of TechValidate, a leading marketing content automation firm. “Yummly’s core technology is all about making those surprises happen for its users, easily and naturally. It’s a totally different way of thinking about food.”

Recipe for Success: A Who’s Who of Investors and Advisors
Supported by a winning team comprised of notable high tech startup alumni, leading-edge engineers, developers, and angel investors — all with impressive track records of success across the consumer, food, high tech and marketing sectors — Yummly is poised for success. Its founding angel investors and advisory board include: Michael Dearing, Harrison Metal Capital; Jeff Jordan, CEO of OpenTable; Bruce Shaw, President of The Harvard Common Press; Bill Cobb, former President of eBay, and a former executive of PepsiCo and Yum! Brands; Brad O’Neill, CEO, TechValidate and founding investor of StumbleUpon; and Justin LaFrance and Geoff Smith, co-Founders of StumbleUpon.

“There are limitless places for us to take the Yummly platform as we continue to develop it, and an unlimited supply of content for us to leverage,” said Feller.

For more information, or to start your own unique culinary adventure with Yummly, visitwww.yummly.com.

About Yummly
Founded in 2009 by foodies on a mission to invent a better way to find, modify, share and store recipes, Yummly.com is the world’s first semantic search platform for food and a premier destination for cooking enthusiasts of all skill levels. Empowering individuals to discover recipes based on their personal tastes and preferences, Yummly offers more than 500,000 of the most popular recipes, aggregated from leading recipe sites and all over the web.

Find out what’s cooking at Yummly: visit the Yummly blog: blog.yummly.com, connect on Facebook www.facebook.com/yummly, or follow on Twitter www.twitter.com/yummly.

Yummly, FoodFinder and TasteBuds are trademarks of Yummly Inc. and may be registered in some jurisdictions. All other trade names or trademarks used herein are recognized to be the property of their respective owners. All rights reserved.

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eBay, StumbleUpon and Half.com Veteran Launches Free Public Beta of World’s First Semantic Recipe Search Platform

REDWOOD CITY, CA–(Marketwire – April 21, 2010) – Yummly, the company that makes it possible to find recipes based on your tastes, today announced the launch of its free public beta, available at Yummly.com. Yummly is the world’s first cooking website that allows people to discover and customize recipes based on their tastes, dietary restrictions and other food preferences. Key features of Yummly’s beta version include:

• Everything You Love, Nothing You Don’t: Search and find recipes based on ingredients, tastes, time, price, cuisine, diet, source, allergens and nutrition. Find ingredient substitutes for unwanted items and replace them with foods you like; customize recipes and save them as your own versions.
• Taste-Specific Recommendations: Yummly learns what you like to eat and recommends delicious recipes.
• TasteBuds: A Social Community Built from Your Good Taste: The Yummly platform allows like-minded users to interact, swap and share recipes, and ‘friend’ one another as a TasteBud.
• Yummly Recipe Box: A Personalized Playlist of All Your Favorites: Find recipes, make substitutions and tweak them to your liking, then store them in your Favorites where you can easily find or share them with your TasteBuds, or on Facebook.
• Discover What You Love to Eat: With more than 250,000 recipes — and counting –Yummly offers something for everyone.

Yummly was conceived and founded by CEO David Feller, a long-time cooking enthusiast and veteran of high tech startups (including Half.com, eBay and StumbleUpon), who was fed up with the limitations and inaccuracies of online cooking sites.
“I’ve been a foodie all my life and I’d long been frustrated by the lack of true personalization options across online food and recipe sites, not to mention their inefficiency in delivering accurate results. So, I decided to do something about it,” said David Feller, Founder and CEO of Yummly. “Food is intensely personal, because tastes are personal; integrating personal preferences into recipes should be intrinsic. Yummly’s 30-plus algorithms and proprietary data sources are our secret sauce, they make it easy for anyone to find delicious recipes made only from foods they like — if there’s something in there they don’t like, Yummly helps them find a tasty alternative.”

“Finding what you want to cook shouldn’t be hard — it should be part of the fun,” Feller continued. “Yummly aims to bring the fun back to cooking again.”

To sign up for Yummly beta and start finding and customizing recipes to meet your tastes, visit www.yummly.com.

About Yummly
Founded in 2009 by foodies on a mission to devise a better way to search, store and modify recipes, Yummly is the world’s first semantic recipe search platform. Yummly empowers individuals to find, customize and share recipes based on their personal preferences. With hundreds of thousands of recipes collected from leading cooking websites, cookbooks and more, Yummly is a veritable universal recipe box. For more information visit www.yummly.com.

Find out what’s cooking: visit the Yummly blog http://www.yummly.com/blog/ or follow us on Twitter http://twitter.com/yummly.

Yummly is a trademark of yummly.com, and may be registered in some jurisdictions. All other trade names or trademarks used in this document are recognized to be the property of their respective owners. All right reserved.

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